Defining Our Customer Profile

by Eric Pudalov, Community Events Coordinator

Anyone who has been in business for a reasonable amount of time (and that term is highly subjective) likely knows what a Customer Profile is. Even if you know what that means, it bears repeating: "Description of a customer group or type of customer based on various demographic, psychographic and/or geographic characteristics," according to Answers.com.

Although I'm familiar with the concept and understand it in theory, this is the first time I've been assigned the task of creating a customer profile for a company. Specifically, I was asked to come up with two different CPs for people that GCSS serve. In my mind, this would include not only the clients themselves, but their family members and/or legal guardians.

For part of my research, I thought about getting in touch with some people from other disability support programs I've been involved with. This way, in my mind, I can create a more tangible customer, even if that customer happens to be a fictitious one.

Luckily, I still happen to be in touch with some folks at the Atlanta JCC (Jewish Community Center), as well as a couple of the day programs I used to work with. I believe part of the information I seek may come from some of these people. Plus, I'll simply observe my surroundings, and find out more about the families of people with various disabilities.

More on this as it develops!

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