Showing posts with label customer profile. Show all posts
Showing posts with label customer profile. Show all posts

Mass Media Madness!!

On Nov. 14, preempted by writing about our Facebook Cause, I decided to do a general article on Associated Content entitled "Join Causes on Facebook," in which I mentioned GCSS' "Support Individuals with Developmental Disabilities" Cause.

I know that some of you have had the chance to read it, but if you haven't, please click the link above when possible. I'm happy to say, however, that 10,233 people have read the article thus far, according to the stats listed on the site. I wrote about more than just GCSS within the article, but I feel that simply including us within it should help draw attention to the Cause.

Evan did make the point one afternoon that Facebook isn't necessarily the most likely place to get direct donations, but if it is a place to help make more people aware of what we're about, then that's just as helpful (in my eyes).

So if you have read the article, then I may be repeating myself, but if you haven't, I certainly encourage you to do so.

Oh, and about the aforementioned customer profiles, those are basically finished, and I'll be submitting them to Sherry Heyl today. There will be more updates as that concept develops.

Read Users' Comments (0)

Defining Our Customer Profile

by Eric Pudalov, Community Events Coordinator

Anyone who has been in business for a reasonable amount of time (and that term is highly subjective) likely knows what a Customer Profile is. Even if you know what that means, it bears repeating: "Description of a customer group or type of customer based on various demographic, psychographic and/or geographic characteristics," according to Answers.com.

Although I'm familiar with the concept and understand it in theory, this is the first time I've been assigned the task of creating a customer profile for a company. Specifically, I was asked to come up with two different CPs for people that GCSS serve. In my mind, this would include not only the clients themselves, but their family members and/or legal guardians.

For part of my research, I thought about getting in touch with some people from other disability support programs I've been involved with. This way, in my mind, I can create a more tangible customer, even if that customer happens to be a fictitious one.

Luckily, I still happen to be in touch with some folks at the Atlanta JCC (Jewish Community Center), as well as a couple of the day programs I used to work with. I believe part of the information I seek may come from some of these people. Plus, I'll simply observe my surroundings, and find out more about the families of people with various disabilities.

More on this as it develops!

Read Users' Comments (0)