What's My Persona?
by Eric Pudalov, Community Events Coordinator
I'm sure many of you have heard the word "persona" before. Some of you may even be familiar with how it applies to business.
As part of my ongoing business/marketing education, I had a lesson in creating personas, in other words, fictitious consumer types within a target market that might make use of our services.
While I had completed the customer profiles that I talked about in earlier blogs, the persona concept is a bit more in-depth, and requires more field research. Conversation Marketing defines them as "your marketing campaign's imaginary friends." At the site, the blogger, Ian Lurie, goes into detail about customer demographics, personalities, and their relationships with you (meaning the business).
Forgive me if I'm preaching to the choir at all here...some of this information I knew in theory, but certainly couldn't have taught to others. As I'm in the process of storing the knowledge in my own head, it helps tremendously for me to discuss it with others.
One thing that Sherry Heyl (of Concept Hub, Inc. fame) asked me to do was to go out and find out where people in our target market hang out, so to speak. It would help to have more real examples from which to create the fictional personas.
So...how does all this sound? Any ideas to contribute?
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